Influencer marketing has grown from a good option to a must-have strategic focus. This form of marketing has proven to be beneficial for everyone, whether it’s a startup or an established multi-billion-dollar business. There is no doubt that influencer marketing has become a favorite option for many companies. You might be surprised to see a significant increase in searches for the term "influencer marketing." From 2016 to 2017, the search volume increased to 200%. In 2017, 85% of brands used influencer marketing, according to Lilinqia. 90% agree that this is the most impactful and effective form of marketing. The success of your campaign largely depends on the influencers you choose. Therefore, it is very important to choose influencers very carefully.
But what qualities should you look for when choosing an influencer? Just being relevant is not enough to generate a successful campaign. This article will discuss some important characteristics you should keep in mind when looking for influencers. 5 key characteristics to look for in an influencer When working with influencers, promotions should look authentic industry mailing list original. In the Linqia study, nearly 81% of marketers use influencer-generated content in other social marketing campaigns. But nearly 68% of marketers face problems finding the right influencer. No matter how much you invest in a marketing campaign, it's a waste if you're not partnering with relevant influencers. But what are the most important characteristics marketers should look for when choosing an influencer? You need to keep your goals in mind and list the qualities your potential influencers need to have. When doing so, consider the following 5 characteristics: 1.
Authenticity Did you know that nearly 75% of marketers want real and authentic content from influencers? When an influencer’s content reflects authenticity, it automatically grabs the attention of fans. Every Instagram post, tweet or blog post should be original and every emotion genuine. This will help earn the audience's trust. Influencer-created content should not come across as a paid promotion, but should be completely transparent. These posts should be filled with the influencer’s passion and belief in the brand. Influencer stories should be driven by the individual’s experience with the brand, as personal stories are more relevant and credible. Personal stories are more trustworthy than formal product reviews. Engaging and exciting stories also generate more likes, shares and comments. Instead of just asking influencers to write reviews for your product or service.