type of giving. But in any case, subscription account payment itself is indeed a "direct incentive" for high-quality content creators, and after the change of subscription account payment, the resulting changes in WeChat itself deserve more attention. Paid, a simple and effective filtering of high-quality information For WeChat, payment has brought about a “closer” relationship with high-quality content creators. On the one hand, WeChat has increased the income for the vast number of high-quality content creators, and on the other hand, it has also enhanced the competitiveness of WeChat content, effectively avoiding the outflow of high-quality content. Taking several top creators in the technology field as an example, high-quality content platforms such as gossip, keso, caoz's dream, Titanium Media, and 36Kr are all high-quality content, and they all have the head effect, which can satisfy the scarcity of users. Therefore, it has the possibility of paying to read. At the same time, paid functions will also become one of the most direct channels for sms marketing service head content producers to monetize. Secondly, content payment is also suitable for content creators with relatively strong personal colors or strong personal brand viscosity to realize the realization of content value.