Apr 06, 2022
In Construction Forum
believe that a good SEO content strategy makes the difference between good content and good content that gets noticed. Do it right or don't bother. 1. Target Audience Research That's a big deal: Know your target audience, their questions, and their pain company employee list points. Knowing what questions they ask and what types of queries they can ask Google helps inform your keyword research. This, in turn, will help you create content that answers those questions and solves their problems. (You'll use the keywords you select as the basis for this content - one main keyword topic per webpage - but more on that shortly. Understanding searcher intent is an important step in content creation. Answering typical questions from your target audience can also help your page get company employee list found for voice search queries. 2. Keyword strategy and research Keyword research should be an ongoing process. It starts with identifying one or two key phrases for the topic you want to write about (using your favorite tools – there are dozens of good ones). When you have a keyword phrase in mind for a page or section of your site, check it out in Google search. Show top results, "People are also asking" questions, and the rest of the search engine results. This search engine results page (SERP) provides company employee list your best clues about searcher intent for that query. Make sure your content meets what searchers want when they search for that keyword, or find a more appropriate keyword phrase. I could write volumes on this.